Is a perfect antioxidant to enhance colors and lightening. Its creaminess ensures fast mixing with any colouring cream and powder bleaches and easy application on the hair. Provides an excellent end result.

packaging: 1000 ml bottles.

to gently remove all traces of color after dyeing.
method of use : with cotton cloth, take a small amount of Stain Remover Liquid and perform a gentle massage on the residual color remained after washing the dye.
box: ...

Protects from redness caused by chemical products (dyes, Straighteners, perms etc.), and avoids during application of dyed or colouring shampoos leave traces on the skin color.
directions for use: apply on the affected area and leave i...

Formulated with heavy dust, so volatile, it is rich of carefully selected ingredients. Respects the hair structure decolorandolo optimally.
Recommended for all techniques : streaks, highlights, lightening, special effects and decolorizzazioni. Thanks...

Some chemicals such as ammonia and parafenilendiammina, used for the production of hair dyes can cause skin diseases and respiratory diseases.
COLOR.IT has replaced the ammonia with Monoethanolamine and parafenilendiammina with Diaminotoluene sulfate...

is an innovative coloring cream absolutely safe for color, lighten or darken your hair. Gives shine and brilliance to the color respecting the structure of the hair, acting without attacking. It perfectly covers gray hair. Guarantees stability of the color...

DECAPANTE COLOR.IT allows you to easily change color, without affecting the natural pigment or attack the oxidized, leaving the hair soft. No damage you can delete the old color oxidation with 1 or 2 applications, each application decappa 2/3 tones. It con...

PERMANENT HERBAL

Dolce formulation that achieves ripple classic respecting the hair that are soft and shiny.
Available in versions:
- N. 1 - for normal hair
- N. 2 - for treated hair
method of use : to make...

line of shampoos specially designed for professional use, ideal to gently cleanse and prepare any type of hair treatment or hairstyle you want.
Available in versions:
- Nettle Shampoo - Hair with dandruff - pH 6.5
- AND ROSEMARY MINT SHAM...

line of shampoos specially designed for professional, ideal to gently cleanse and prepare any type of hair treatment or all hairstyle you want.

Available in versions :
- NETTLE SHAMPOO - hair with dandruff - pH 6.5
- MINT AND ROSEMA...

Treatment capillary restructuring repairer. Due to the peculiarities of his formula develops an intense action in restoring sensitized hair, processed and brittle, energy, vitality and shine.
Available in versions:
- Carrot
- With silk pr...

Particularly suitable for detangling, soften and nourish the hair.
Pleasant fragrance, no overhead, pleasant to the touch. This product has not been tested on animals.
method of use : After shampooing, apply to damp hair, massage and c...

Product particularly suitable for disentangling, soften and nourish the hair. Pleasant scent ; no overhead ; pleasant to
touch. This product been tested on animals.

way d use: after shampooing apply to damp hair, massage and comb an...

Helps in the prevention of hair loss. The lotion PLUS 33 formulated based oils and extracts of medicinal plants whose characteristics toning and strengthening normalize natural biological processes of the hair and scalp.

way d use: distri...

Treatment capillary restructuring repair. Thanks to the peculiarities its formula develops a intense action in restoring sensitized hair, treated and brittle, Energy, vitality and shine.

Available in versions :
- Carrot
- With silk ...

New formulation designed for professional use that achieves both modern classical styling. Gives the hair shine throughout the day.
Available in the following versions:
-transparent: coconut-scented strong fixing
-Pink: Strawberry-scented wet-stron...

assists in the prevention of hair loss

The lotion PLUS 33 , assists in the prevention of hair loss is formulated with oils and extracts from medicinal plants whose characteristics , toning , normalize and reinforcing the biological proce...

SHAMPOO GREASE
The shampoo grease NEWLIFE.IT restores the normal production of sebum by the sebaceous glands. Has a toning and astringent helping to restore the normal physiological balance.


SHAMPOO ANTI HELPING

TREATMENT HELPING TO FALL MULTI-VITAMINS

lotion adjuvant NEWLIFE.IT plays a normalizing and revitalizing, stimulating the functions of the hair bulb, normalize sebum secretion, making ideal conditions for the growth of the hair.
Pack...

is optimal to give a foam volume and duration to any type of hair dryer is in that in curlers. Donate and support for light hair protecting it from external agents. Suitable for all hair types.
Instruction to use : Shake and invert the bottle, evenly...

STYLING.IT
ENERGIZING SLICKER
Nourishes the hair and makes hair smooth, s brilliant and easy to comb. Particularly suitable for frizzy hair.

ENERGIZING TREATMENT
Suitable for dehydrated hair and detail. Its special formula e...

innovative product for extreme fashion trends.
It is easily removed and leaves no residue.
instructions for use: spray on the strands to form and dry with hair dryer or plate, to give volume on the hair and shape with your hands.
box:...

SOFT LACQUER
Is a sought after plumping without propellants , that combines brilliance holding and volume of hair and exerts a protective agreement from external agents. Suitable for all hair types , can be removed easily with a few brush stroke...